I deliver end-to-end interior design projects, managing every stage of the process—from concept development and implementation planning to production detailing and on-site coordination.

Across projects of varying scales, including exhibition stands, retail stores, showrooms, offices, and living spaces, I combine brand identity, aesthetics, functionality, and practicality to create impactful environments.

From material selection and furniture production to installation and final execution, I take an active role on-site to ensure every design is brought to life with precision and attention to detail.

Background

Since 2008, I have been delivering end-to-end interior architecture projects across retail, exhibition, commercial, and experiential spaces, managing every stage from concept development to on-site execution.

I began my career at Hakan Kıran Architecture, contributing to large-scale residential, retail, hospitality, and public projects, including shopping malls, hotels, congress centers, and mixed-use developments. During this period, I gained extensive experience in concept design, technical drawings, application projects, and interior detailing.

Between 2009 and 2014, I specialized in exhibition and event architecture through roles at Capital Events and Sedef Group, designing international exhibition stands, automotive showrooms, and corporate event spaces. My responsibilities included concept development, presentation design, technical documentation, production coordination, and supervising installations across Turkey and international venues.

At RAL 360 Architecture (2014–2017), I led the design and execution of custom modular exhibition stands, overseeing proposal development, production planning, and on-site implementation while coordinating multidisciplinary teams to ensure high-quality delivery.

From 2017 to 2024, I expanded my expertise at Arasta Architecture and ON UP Architecture, delivering interior architecture projects for retail stores, offices, showrooms, municipal buildings, and corporate event spaces. I also managed international pavilion projects and installations across Germany, France, Italy, the Netherlands, Iran, and Cannes, combining brand identity with functional spatial design.

Since 2024, I have been working at ONS Reklam as an Interior Architect, focusing on exhibition stand design, branded environments, and corporate spatial experiences. I lead projects from concept design through production and on-site coordination, creating functional, high-quality spaces that strengthen brand identity and deliver engaging visitor experiences.

Skills

Design expertise

  • Interior design
  • Exhibition stand design
  • Retail and showroom design
  • Office design
  • Space planning
  • Furniture design

Technical expertise

  • 3D modelling
  • 3D visualisation
  • Technical drawing
  • Construction documentation
  • Material and detailing knowledge
  • Lighting design

Project delivery

  • Concept development
  • Design development
  • Project management
  • Site coordination
  • Production supervision
  • Tender and contract processes

Programs

  • 3ds Max
  • VRay
  • Corono
  • Autocad
  • Photoshop
  • İllustrator
  • MS Office
hello@sercanaybasti.com

Let's discuss your next project.

İstanbul, TR